Yoon Choi

I am a Story teller.
My passion lies on discovering
hidden problems & solutions and
weaving them into compelling
narratives with a keen eye for
detail and a creative mind,

Yoon Choi

WORKS

Case study · Card News App for Younger Digital-Native Users

Designed a card-style news app for younger users disengaged from traditional news formats—leveraging familiar swipe interactions to boost accessibility and engagement, and delivering lightweight, timely updates three times daily.

App UX/UI · Cart System Redesign Interaction Design · Usability Improvement

Implemented a multiple basket feature to enhance usability and interaction efficiency—enabling restaurant comparison without data loss and minimizing cognitive friction throughout the UX flow.

UX/UI · Case study
Design system · Responsible web

Reframing the Flipboard Homepage Experience — improving content discoverability by aligning layout with user expectations and the brand’s editorial identity.